Chef Confidential

…every pantry has a story

Magazine Monday…Food and Wine

Perusing the magazine rack this week, the grilled cheeseburger on the cover of Food and Wine caught my eye, what can I say it had me at… ‘grilling secrets revealed’.

  • Magazine Name: Food & Wine
  • Website: foodandwine.com
  • Publisher: American Express Publishing Corporation
  • Issue Number and Date: June 2011
  • Newsstand Cost: $4.95
  • Number of pages: 136
  • Pages until contents: 5
  • Inserts: 2
  • Pages of Advertising
  • Full: 59
  • Partial: 4
  • Types of Advertising
  •  Food: 24
  • Other: 39
  • Articles: 3
  • Issue Features: 16 regular columns
  • Recipes: 65
  • Picture count article or recipe related: 54

Well I certainly hit the mother lode of advertising, which was a bit of culture shock after the last few magazines. It was honestly hard to separate the advertising, from the actual magazine content. Actually the bulk of the recipes don’t show up in a steady rate until you are way past the halfway mark in pages. Almost half of the pages are ads so that really isn’t hard to believe.

With wine being in the title it is to be expected to have a few wine articles, which were interesting. A surprise was the attention paid to a variety of beers, they were given just as much description as the wines. They also accommodate the reader with indexes for recipes, wine, and beer.  Just as the recipe index is divided into meal categories, the alcohol is parsed into its categories as well, such as red, white, ale, and lager. I think that is a great asset to have, especially if you are looking to try something new. A great article was ‘United States of Beer, Bourbon & Beyond’, which focused on a local brewer or distiller for each state in the Union.  I’m more of a vodka girl myself, my youngest daughter is the beer connoisseur in the family but, I do love me a Lazy Magnolia, Southern Pecan Nut Brown Ale.  Yes that was the stellar beverage listed from the State of Mississippi, my oldest daughter got me hooked on them in NOLA. Clearly this section was my favorite part of the magazine.

I could have done without the travel and style sections, based on those categories as well as the advertising, you get the sense of the income bracket they are geared toward. Some of the recipes reflected that as well, I seriously doubt I’ll be whipping up a batch of ‘Watermelon and Squid Salad’ anytime soon.  Numerous recipes have the dreaded spend $15 on an ingredient, to then only use a tablespoon of it, and let it go bad in the cabinet.  Overall it is an ok magazine not one that I would really look to pick up again though.

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2 comments on “Magazine Monday…Food and Wine

  1. mb
    May 23, 2011

    Best part of the whole read!

    Like

  2. That United States of Beer article does sound interesting!

    Like

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This entry was posted on May 23, 2011 by in Reviews and tagged , , .

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